Privacy Policy & GDPR Compliance

 (Updated Jan 01, 2020)

Before accessing and using this website please read the following Privacy Policy & GDPR Compliance.

Pet Love 101 respects your privacy. All Information collected on this website is confidential and is never sold, reused, rented, disclosed or loaned. All information will only be used in ways that have been consented to.

We value your privacy as if it were our own. Information that is gathered from you is handled safely carefully and responsibly. We personally understand all too well, how annoying it is to get spam, so we will never do that or be part of that. Once information is reviewed, we discard it or store it in our files.

If we make material changes in the collection of personally identifiable information, we will inform you by placing a notice on our website. The information collected helps us to personalize and improve your experience.

If you have any question, please email us at

Enough said on that topic. If you are satisfied with above then you probably can stop reading and start browsing our website. All the rest is just covering our legal obligations and makes our lawyer happy.

Privacy Policy & GDPR Compliance

The following information is to help users and visitors (collectively “users” or “you”) understand how we collect, use, disseminate and safeguard the information you provide to us while accessing and using our Pet Love 101 products and/or, services, the website at (the “Website”), and any other websites and services as may be added from time to time.

We will not use or share your information with anyone except as described in this Privacy Policy. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources. By using the Pet Love 101 website, you expressly consent to the practices and activities described in this document.

For users impacted by GDPR please see the GDPR Addendum for Impacted users section below.

Information We Collect

We collect the following information:

User Provided Information

You may provide personally identifiable information to Pet Love 101 directly, such as your first and last name, telephone number, address, tax information (such as a Social Security Number), credit card or PayPal® information, and email address (collectively, “Personally Identifiable Information”) when choosing to register, make purchases, participate in promotions or surveys, or to subscribe to any newsletters or other distribution lists.

When you use our website, we may collect and store information about your use, including the following:


When you visit the website, we may send one or more cookies – a small text file containing a string of alphanumeric characters – to your computer that identifies your web browser. You can set your web browser to refuse cookies; however, this may limit the functionality our website can provide to you.

Log Files

Your log file information is automatically reported by your web browser each time you view a web page. When you register with or use the website, our servers automatically record certain information that your web browser sends whenever you visit a website. These server logs may include information such as your IP address, browser type and language, number of clicks, domain names of websites pages viewed, and the order of those pages, the amount of time spent on particular pages, the date and time.

Clear Gifs

When you use the website, we may use clear gifs (a.k.a. web beacons) which are pieces of data used to track the online usage patterns of our users anonymously. In addition, we may also use clear gifs in HTML based emails sent to our users to track which emails are opened by recipients. The information is used to enable more accurate reporting, improve the effectiveness of our marketing, and make better for our users.

Information collected through clear gifs and cookies, and log file information is largely non-personally identifiable information because such information is not collected or used in such a way that an individual user can be identified, for example, by name or email address (collectively, “Non-Personally Identifiable Information”). Collected information may be Personally Identifiable Information or Non-Personally Identifiable Information.

Third-Party Service-Based Information

This includes linked services that you authorize to share information about you with Pet Love 101. If you elect to use a third party with Pet Love 101, you agree that Pet Love 101 may use (as described in Section 2) information about you provided by third party, including (but is not limited to) your: name, email, gender, birthday, current city, profile picture URL, as well as any additional information (such as “Like” information) that you specifically consent for Pet Love 101 to access and use.

Other third-party supported services, such as Google Analytics, that you might use on the website may collect information through similar methods. Such information is not shared with us and is subject to the privacy policy of each such third-party service.

Integrated services that require Google Analytics to collect data for advertising purposes (such as Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting), including the collection of data via advertising cookies and identifiers. For information about opting out of Google Analytics, see the currently available Google Analytics opt-out tool.

You may also opt-out of receiving targeted ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) with the NAI tool available here

Use of Information

Collected information is used to operate, maintain, and provide to you the features and functionality of the website.

We may use your personally identifiable information for billing purposes, payment purposes (including any tax-related purposes), administrative purposes, such as notifying you of major changes in website, news, and for other customer service purposes. You hereby consent to our use of your email address to send you such information. We may provide a credit card and ordering information to payment processors, including PayPal®, but we do not retain such information.

We may use collected information to (a) remember information so that you will not have to re-enter it during your current or subsequent visits to the website; (b) provide custom, personalized content, and information; (c) monitor the effectiveness of our marketing campaigns; (d) monitor aggregate metrics such as total number of visitors and traffic; (e) track user Content, and status in any promotions, sweepstakes, and contests; (f) diagnose or fix technology problems; (g) access your information after you sign in; (h) market our website to advertisers and other third parties; (i) to improve the quality and design of the website and to create new features by storing, tracking, and analyzing your preferences and trends; and (j) verify your identity for payment and taxation purposes.

The Pet Love 101 account screen name/username and/or subdomain name that you select will be displayed on the website.

When We Disclose Information

We may share your personally identifiable information with third parties solely for the purpose of providing the website to you. If we do this, such third parties’ use of your information will be bound by this Privacy Policy. We may store personal information in locations outside the direct control of Pet Love 101 (for instance, on servers or databases co-located with hosting providers).

Any information or user content submitted, transmitted, or uploaded to the public areas of the website becomes publicly available and can be collected and used by other users, who may forward this information or user content to other websites or people. Be aware that if your user content includes personal information, such as your name and email address, other users will have access to it.

If your user content is a photograph, please be aware that all photographs uploaded to the website reside on public URLs. Any person who knows the URL of your photograph can access the photograph, whether or not it is published. Your photograph will remain displayed on such URL after you delete it. Please do not upload any photographs that you do not want to be public information.

If you request to participate in a provider program under Pet Love 101, you acknowledge that the provider may require personal information about you too with respect to your participation in the program (for fraud monitoring and other possible reasons), and you agree that Pet Love 101 may disclose to provider such personal information about you that provider requires, including (but not limited to) your: name, email, phone number, address, and country.

In order to describe our website to prospective partners, advertisers and other third parties we may disclose aggregate user information. We share Non-Personally Identifiable Information (such as anonymous usage data) with third parties to assist them in understanding our website, including users’ use of our website and the success of promotions.

We may release collected information if required to do so by law, or if we believe that such action is appropriate to comply with state and federal laws or respond to a court order, law enforcement request or demand, subpoena, or search warrant.

We may disclose collected information to applicable entities (for example, the Internal Revenue website and third-party payment providers) with respect to payment and tax-related purposes.

We may also share collected information in order to investigate, prevent, or take action regarding suspected or actual illegal activities, including but not limited to, fraud; potential threats to public safety or the physical safety, property, or rights of any person; or violations of our Terms of Use.

Third-Party Website Providers

The website may be used in conjunction with services provided through a variety of third parties, such as Google. The use of user content and other information provided by you to such third parties is ruled by their privacy policies, not our Privacy Policy. Pet Love 101 is not responsible for such third party privacy policies or their compliance with such policies.

Pet Love 101 may allow third-party ad servers or ad networks to serve advertisements and/or collect information on the website. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements, and links that appear on Pet Love 101.

They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or web beacons) to measure the effectiveness of their advertisements and to personalize the advertising content.

Pet Love 101 does not provide any personally identifiable information to these third-party ad servers or ad networks without your consent. However, please note that if an advertiser asks Pet Love 101 to show an advertisement to a certain audience and you respond to that advertisement, the advertiser or ad-server may conclude that you fit the description of the audience they are trying to reach.

In addition, third-party advertisers may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements on the website, other websites and other forms of media about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.

The Pet Love 101 Privacy Policy does not apply to, and we cannot control the activities of, third-party advertisers. Please consult the respective privacy policies of such advertisers for more information.


You may update or correct your Personally Identifiable Information at any time as indicated on the website or by emailing us at support@PetLove101. If you or Pet Love 101 intends to delete any user content provided by you, we cannot guarantee that your user content will be completely removed from all user devices or from their web pages, nor that other users will not misuse any content that you supply. In addition, the other users may have already copied and forwarded your user content to others, making recovery impossible.

Data Security

We have put in place commercially reasonable physical, managerial, and technical procedures to protect your Personally Identifiable Information and other data from loss, misuse or alteration and to safeguard and secure the data you provide.

While we strive to protect such information after it arrives at our provider servers, we cannot guarantee the security of any information that is being transmitted over the Internet, or guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. As a result, you provide such information at your own risk.

Children’s Privacy

Protecting the privacy of children is especially important. For that reason, we do not knowingly collect Personally Identifiable Information submitted by persons under 18 years of age. If you are under 18 years of age, then please do not submit any information to the website at any time or in any manner.

Merger or Bankruptcy

In the event that we acquire or are acquired by, or merge with a third party entity, we reserve the right to transfer or assign all collected information as part of such merger, acquisition, sale, or other change of control.

In the unlikely event of our bankruptcy or similar situation, we may not be able to control how your information is treated, transferred, or used.

Changes and Updates

We reserve the right, at our sole discretion, to change, add or remove portions of this policy at any time by posting such changes to this page. Such changes will be effective upon posting. Any changes will be shown by the effective date at the beginning of the Privacy Policy. Your continued use of the website constitutes your agreement to this Privacy Policy and any current revisions.

Contact Information

Please contact us with any questions or comments about this Privacy Policy by email at support@PetLove101 or by mail at Privacy c/o Pet Love 101 1231 Third Ave Suite ‘H’ Chula Vista, CA 91911, USA.

GDPR Addendum for Impacted users

If you are an end user whose use of the website is covered by the GDPR regulations, this section applies to you, and in the event of any inconsistency between this section and the remainder of the Privacy Policy and/or the Conditions of Use, this section shall control for you as it relates to GDPR.

Personal Data & Purposes

The personal data we may collect is used for the following purposes:

Functional: Data is used to provide information, features, and services for users of the website (including various automated features), to communicate with users, and to make improvements.

 Statistical: Data is used to track and analyze usage, audience, and performance of the website. 

Provisioning & Security: Data is used to help us operate, host, deliver, maintain and secure the website for users of the website. 

Marketing: Data is used for promotional, targeting, monetization, and advertising activities with respect to the website.

There are no special categories of personal data specifically collected by the website; provided, however, that if you as a user freely submit any such information to the website, such data may be visible to users of the website.

For an end user and/or website session that is covered by the GDPR regulation, Pet Love 101 may elect, in its sole discretion, not to collect and/or not to process personal data (beyond such data as used for Required purposes for which consent is not required).


For those areas of collection and processing of your personal data that require consent, consent is valid only upon you giving such consent to us explicitly.

Where we are asking for your consent, we will tell you why and how the information will be used. You may then decide what consents (if any) you wish to provide.

By consenting to the purpose as stated in a consent request, you are giving us permission to collect and/or process your personal data specifically for the purposes identified. Consents will be provided and managed through email.

Required Data

As allowed under GDPR, certain personal data collection and processing may be required. Other data is not required. You may decline to share certain personal data with us, in which case we may not be able to provide to you some of the features and functionality of the website.

Legal Basis

Our legal basis for collection and processing of personal data is as follows:

Consent explicitly given by you for the purpose requested;

Legal compliance and/or vital interest, as mandated by a valid and binding request from an applicable government entity with proper jurisdiction;

Contractual performance, for example with respect to activities initiated by you on the service (that may involve our third-party partners or third-party content advertising modules);

Legitimate interests pursued by us (or third parties we use) include specific activities initiated by you on the website and/or fraud/anti-spam protection, security, authentication, load-balancing, and other fundamental provisioning and protections for both registered and unregistered users of the website.


Your rights under the GDPR can be viewed here.

You may update and/or remove your consent by emailing your request to support@PetLove101.

Please reference the following in the subject line: GDPR Request.

Beyond consent management, please submit GDPR related data rights or other requests via email at support@PetLove101

The Data Controller is Pet Love 101 which you may contact by email at support@PetLove101

The DPO at Pet Love 101 is T. DeLong: support@PetLove101

Disclosure of Data Transfer & Third-Parties

Pet Love 101 may pass on your personal data to third parties after first obtaining consent for purposes that you explicitly approve in the consent dialogue.

You may update and/or remove your consents by emailing your request to support@PetLove101.

Please reference the following in the subject line: GDPR Request.

Pet Love 101 may pass on personal data to third parties without first obtaining consent for purposes allowed under required collection and processing under GDPR, including but not limited to where such data is required to provide website or user security, authentication, fraud-protection, or anti-spam protection; and/or for a properly issued, valid, and binding legal compliance or vital interest requests from an entity with proper jurisdiction.

Personal data may be processed in the country where it was collected, as well as other countries (including the United States) where laws regarding processing may be less stringent than the laws in your country.

Where personal data is transferred outside of the EEA to a data importer in a country that is not subject to an adequacy decision by the EU Commission, data is adequately protected by appropriate safeguards, such as industry standard GDPR compliant contractual clauses with third parties.


GDPR impacted users may have broader data/deletion rights for users than specified in the Pet Love 101 Terms of Use for all global users. Deletions of data, pursuant to properly issued, valid, and verified GDPR related requests from a person or entity with rights to make such a request will occur within a reasonable timeframe; data in backup archives that are unlinked may take longer to delete than active data.